Email Variables

When sending sales emails using our system, you have the ability to personalize each email using variables. These variables will be replaced with actual values specific to each recipient.

We use the Handlebars templating language, which allows you to use variables inside double curly braces like this: {{variableName}} .

Here's a list of all the variables you can use:

• {{my_first_name}} : Your first name.
• {{my_last_name}} : Your last name.
• {{first_name}} : The recipient's first name.
• {{last_name}} : The recipient's last name.
• {{company_name}} : The recipient's company name.
• {{title}} : The recipient's title at their company.
• {{company_description}} : A description of the recipient's company.
• {{company_category}} : The category or industry of the recipient's company.

Example

Here is an example of how you might use these variables in a sales email:

Subject: Exciting Opportunity for {{company_name}}
Dear {{first_name}} {{last_name}},
My name is {{my_first_name}} {{my_last_name}}, and I represent a company that's revolutionizing the {{company_category}} industry. I've looked into {{company_name}} and was really impressed with your work as a {{title}}.
Given the role you play at {{company_name}} and your expertise in the {{company_category}} sector, I believe that we can offer a service that can add significant value to your business. 
I would love to get a chance to discuss this further. Would you be open to a quick call next week?
Looking forward to hearing from you.
Best,
{{my_first_name}} {{my_last_name}}

This email would be personalized for each recipient based on the variables you included. For example, if you were sending this to a person named John Doe at a Software company, it might look like this:

Subject: Exciting Opportunity for Acme Software
Dear John Doe,
My name is Alice Smith, and I represent a company that's revolutionizing the Software industry. I've looked into Acme Software and was really impressed with your work as a Lead Developer.
Given the role you play at Acme Software and your expertise in the Software sector, I believe that we can offer a service that can add significant value to your business. 
I would love to get a chance to discuss this further. Would you be open to a quick call next week?
Looking forward to hearing from you.
Best,
Alice Smith

Variables

Our mail merge system uses the Handlebars templating language to personalize emails. You can specify default values for variables, ensuring that your message makes sense even when some data is missing. This is done with the syntax {{default variableName 'defaultValue'}} .

For example, a personalized email could look like this:

Subject: Exciting Opportunity for {{default company_name 'Your Company'}}
Dear {{default first_name 'there'}},
My name is {{default my_first_name 'Sales Representative'}} from a company revolutionizing the {{default company_category 'your industry'}} industry. Given your role at {{default company_name 'your company'}}, I believe our service could add significant value. 
Would you be open to a call next week?
Best,
{{default my_first_name 'Sales Representative'}}

Here's how an email would look with this template and with some missing values:

Subject: Exciting Opportunity for Your Company
Dear there,
My name is Sales Representative from a company revolutionizing your industry. Given your role at your company, I believe our service could add significant value. 
Would you be open to a call next week?
Best,
Sales Representative

As you can see, even though specific values like the recipient's name, company, and industry were not provided, the email remains meaningful and professional due to the use of default values.